The problem of customer retention impacts all clinics! It is costly in both health and business outcome expenses. Through a series of business, client, and in-depth technical blog posts, we will examine the role of human movement analysis technology in advancing the professional relationship between professional and client. We will dive deep into the intersection of human movement science, biomechanics and markerless movement analysis technology. Here are selected readings to get you started on movement analysis software:
Our first blog post on non-contact ACL injuries introduces an example of how markerless movement analysis technology can be used in the clinical setting to help achieve improved client health outcomes. The scientific literature on biomechanics of non-contact ACL injuries is researched. We also hint at a business strategy of positioning your clinic as a pre-injury, performance and one of preventative care. Consequently, we introduce the notion of finding a new set of customers for your business.
In the second post we apply the unconsciously competent learning model / framework to the clinical setting of physical therapy. We dissect the clinical process and add examples of where movement analysis technology can help in the education and retention of your clients. We journey through the treatment process through the eyes of the provider and provide insight into the thought process of the client. We begin the discussion of can physical therapy software help my business and my clients.
In the third post we’ve put together a simple patient retention calculator, which quantifies missed revenue due to customer churn. We also use the patient retention calculator to illustrtate the potential impact of movement analysis software.
Through a series of blog posts centered on the use cases of physical therapy and athletic training, we will establish how recent technology advances in human movement analysis empower the present day clinician to better reach their business and health goals:
If you’re new, we recommend you read our Welcome to EuMotus blog post, which will add a bit more detail on the major challenge in musculoskeletal disease management. If you would to ask us a question and want to know more about biomechanics, human movement analysis, client retention or other topics, send an email to email@example.com. Happy reading!